This entry was posted on 8th March 2016 by Angela Campbell

5 ways to make your products stand out from the crowd

With an increase in the number of items being available on the shelves, your products need to stand out from the crowd more than ever before. This is where effective labels and packaging come into play.

Here are five things you can do to ensure your products get noticed in a busy retail environment.

1. Invest in creative designs
Eye-catching designs will help your products stand out from your competitors, attracting customers’ attention and encouraging them to pick your brand.

2. Choose tamper-evident solutions
Packaging with tamper-evident solutions will help to make your products more secure. They also reassure your customers that items have not been opened or interfered with since leaving your production site.

3. Think practical
Research has revealed that customers find resealable packaging easy and convenient to use. Investing in resealable packs may attract new consumers and give your brand that fresh look.

4. Use clear labelling
Incomplete information and poor labelling may discourage customers from purchasing your products. Always ensure that your labels provide clear use instructions and are easily readable for your consumers.

5. Build your brand
Having a well-established brand will help your products to get noticed by prospective buyers. Packs that allow your products to remain in their original packaging once opened ensure that your brand is clearly visible at all times.

Reseal-it® by Macfarlane Labels is an innovative labelling solution that ensures product freshness and pack integrity. To read more about Reseal-it® go to www.resealit.com

References:
http://36creative.com/branding/1704/importance-of-packaging-design-your-branding-doesnt-stop-with-your-logo

http://morethanbranding.com/2010/12/14/product-design-and-packaging/

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