Tag: easy to open packaging

3 Reasons Why Half of Britons Skip Breakfast: Can Resealable Packaging Help?

Breakfast
People can’t find time for breakfast due to hectic morning schedules - a 150% increase from 2012.   According to Daily Express, half of all adults in Britain skip their breakfast. This is the biggest age group of breakfast skippers are 16-24 years old (66%). Similarly, 58% of those aged 25-34 also choose to miss their breakfast. Is ...

Why resealable packaging will be one of the key trends for 2018?

resealable Gem raisins pack
Mintel, the world’s leading market intelligence agency, has recently published five global packaging trends for 2018. These include the growing role of packaging in reducing food and product waste, the importance of clear on-pack messaging and the need to provide customers with an enhanced eCommerce experience. We would like to add one ...

Resealable food packs: Why customers love them!

young lady
Did you know packaging can affect the way customers determine how fresh your products are? According to Mintel’s Food Packaging Trends: Spotlight on Food Labelling report, 64% of grocery customers in the USA pick food based on the fact that it is fresh and often judge product freshness by the quality of its packaging.* Resealability is one ...

Don’t let hard-to-open packaging undermine your brand reputation

Angry customer
All of us can probably think of at least one example of packaging that we found hard to open. Struggling to access the contents of the pack is not only extremely frustrating, but it can also be dangerous when items such as knives, scissors and keys are used. Research shows that two-thirds of British customers have claimed to injure ...

Meeting the expectations of the 21st century customer

A young woman struggling to open a jar
In the age of customer choice and markets overflowing with similar products, the customer is truly king! Just a small amount of innovation, alongside product price and brand loyalty, can go a long way in attracting customers’ attention. Last year, leading market intelligence agency, Mintel, conducted research on some of the main trends in ...

Healthy snacking with resealable technology

MS Eatwell seed and nut mix packs
Leading a busy lifestyle can make it difficult to stick to the traditional three meal a day routine. Irregular working hours, after-work activities and travel all encourage nibbling between meals. A recent report from Mintel* revealed that as many as 95% of UK adults snacked in December 2015, down just by two percentage-points from 2014. Over ...

Resealable food packs – Meeting the growing customer demands

The demand for resealable technology is growing, especially in markets such as pre-sliced ham and cheese. A recent study from Waste & Resources Action Programme (WRAP) found that re-closable packs are one of the most desired food packaging innovations by customers. When given the choice between two cheese products – one with ...

Research reveals customers prefer packaging that helps to reduce food waste

Environmental considerations are becoming increasingly important to customers and can influence their buying decisions. A recent report from Mintel reveals that as many as fifty-six percent of US shoppers would choose one food product over another if its packaging better protected the product inside.* Fifty-four percent are also willing to ...

Resealability in the food industry

Packaging plays an important role in the food industry. Not only does it protect products from spillage and damage throughout the supply chain, but it can also affect the way customers perceive your products. With so many similar products available on the market, innovative packaging designs help to attract customers’ attention and ...

How resealable packaging influences consumer perception of food freshness

customer convenience
Product freshness alongside its quality are important factors that may influence customers’ buying decisions. According to a recent report by Mintel Group Ltd, 57% of US shoppers evaluate product freshness by its appearance, whereas 72% rely on on-pack information such as the expiry date. Packaging plays a key role in keeping products in ...

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